In 2014, a new Price Rite supermarket opened in Camden, NJ. Replacing a shuttered store that closed in September 2013, the Price Rite restores fresh food access to the surrounding community. The yearlong gap limited the ability of Camden area residents to easily obtain fresh produce, a critical component to maintaining an individual’s well-being and a healthy lifestyle. Reinvestment Fund worked with Jason, Shawn, and Brett Ravitz of Ravitz Family Markets to support the creation of the Price Rite, a deep-discount chain supermarket. The store is located in the Fairview neighborhood of southeast Camden along Mount Ephraim Avenue.
The Price Rite provides a full selection of fresh fruits and vegetables along with seafood, meats (including Halal meats), dairy and other grocery products to the underserved community. All of the store’s options will be the same high quality products found at its sister store, ShopRite, but will be sold at a lower cost. Price Rite is able to do this by keeping advertising and store decor to a minimum, not offering coupons/circulars, and encouraging customers to bring their own bags and bag their own groceries. This business model ensures that community members are able to easily access and afford healthy food while also getting quality products. The supermarket created 80+ full- or part-time jobs. Most of the jobs are union jobs.
In order to bring the supermarket to the area, Reinvestment Fund provided Ravitz Family Markets with a $125,000 grant to help close the gap in the project budget. The money was used to cover job training and predevelopment costs. Reinvestment Fund helped Price Rite move forward with developing the 43,000-square-foot store, which was updated with environmentally friendly features, like glass doors on dairy cases and energy efficient lighting. Beyond this store, the Ravitz team is currently developing plans for a ShopRite in Camden to open in 2016.