Skip Navigation
News January 23, 2024

Reinvestment Fund Welcomes Tiffany Canady as New Chief Financial Officer 

Topic General


PHILADELPHIA — Reinvestment Fund welcomes Tiffany Canady, CPA, as the new Chief Financial Officer (CFO). In this role, Canady will oversee all aspects of Reinvestment Fund’s finances, join the organization’s leadership team, and guide the fiscal strategic vision of the nationally recognized Community Development Financial Institution based in Philadelphia, with offices in Baltimore and Atlanta.  

“Tiffany’s decades of financial experience and leadership skills are exactly what we need in a CFO as Reinvestment Fund builds upon the great impact we’ve made in nearly 40 years and chart our path forward to scale that impact over the next 40 years,” said Don Hinkle-Brown, President and CEO. “She and I are thrilled to work closely together as she becomes our hands-on financial leader.”  

Canady most recently served as the Senior Vice President and Chief Financial Officer for PIDC, Philadelphia’s public-private economic development corporation, where she worked for more than 13 years leading and conducting oversight over the accounting and financial reporting departments, developing financing and investment strategy, preparing budgets and forecasts, as well as providing oversight of investor reporting and analysis.  

“As CFO of Reinvestment Fund, I look forward to working with our strategic business partners, as well as fellow senior leadership team members to develop and implement the Reinvestment Fund’s overall business strategic plan,” said Canady. “Together, we will ensure the continued financial health of Reinvestment Fund thanks to the past and current leadership team members who provided us with a strong foundation from which we can continue to build.”  

Prior to joining PIDC, Canady worked at PricewaterhouseCoopers for eight years, serving as an audit manager specializing in residential and commercial finance institutions. She holds a B.S. in Accounting from the State University of New York at Geneseo. 

# # #

About Reinvestment Fund
Reinvestment Fund is a mission-driven financial institution committed to making communities work for all people. We bring financial and analytical tools to partnerships that work to ensure that people in communities across the country have the opportunities they strive for: affordable places to live, access to nutritious food and health care, schools where their children can flourish, and strong, local businesses that support jobs. We use data to understand markets and how transactions can have the most powerful impact, which has consistently earned us the top Aeris rating of AAA for financial strength and four stars for impact management. Our asset and risk management systems have also earned us an AA- rating from S&P. Since our inception in 1985, Reinvestment Fund has provided over $2.7 billion in financing to strengthen neighborhoods, scale social enterprises, and build resilient communities. Learn more at 


For press inquiries, contact:

Latest Insights

Impact Story May 21, 2024

Weavers Way Co-op in Germantown

News May 13, 2024

Reinvestment Fund Spring Newsletter


Developing A Place-Based Approach to Entrepreneurship: Lessons from the Build From Within Alliance