The “Main Street” corridor will appear to be an outdoor streetscape. Inside, the facility will feature a central lobby, reception areas, administrative offices, exam rooms, nurse station, classrooms, occupational/physical therapy center, meeting rooms, music room, hair salon, spas, and other amenities.
Senior Services will master lease the project and sublease to the community partners, which will not pay rent, though some have committed to the project’s capital campaign. The agency also covers the costs of constructing the building and the tenant spaces. Senior Services has been successful in raising $27 million to date for this project.
The agency has drawn support from a range of sources, including individuals, corporations, foundations and governmental entities. The property is bordered on one side by one of the most affluent neighborhoods in Winston-Salem and on the other side by the historic Boston-Thurmond neighborhood, one of the city’s first residential neighborhoods built primarily for Black tobacco and textile workers.
After visiting the site, Senior Director, Bridget Wiedeman, stated, “It was evident how innovative and impactful this project will be. Senior Services brought in the high quality and thoughtfully curated providers that will co-locate with them, and the depth of the collaboration and the energy around this opportunity to interact in new ways was clear. Even organizations that typically compete in the health market are working together with a focus on benefitting the community and clients.” According to Wiedeman, what’s brought all these partners together is a shared focus on a bigger mission and goal to better serve the East Winston community. “They are looking at what is possible when you break down the silos and jointly provide services that haven’t been done well, or at all, before.”
The once flourishing Boston-Thurmond community experienced a decline in the 1960s along with the tobacco and textile industry. The community remains a predominantly African American neighborhood where almost one-fifth of its residents are seniors living alone. The center will be a welcomed addition to the community, bringing entertainment, services and day care to community members of all ages.